Online video consumption in India has doubled in the last 2 years to a whopping 3.7 billion videos per month. No matter what the content type is, the numbers show how we are becoming addicted to video channels. But haven’t we all been always attracted towards videos? From booking our weekend to Ramayanand Mahabharat to being an avid watcher of series like ‘Surbhi’ and ‘Shaktiman’. Indian viewership has always been a loyal consumers of video content. Yes, to add one here are some more facts from a recent survey carried out by Vuclip : The reason why the video has become king of mobile media is that it offers better engagement at ease. And such a phenomenal level of engagement is transforming the digital marketing culture as well. Once your above 3 points are in line you can start working on optimizing your content. CTAs could include: One of the best examples and my favorite to check out for a brand that has done tremendous brand awareness with video marketing is ‘Paper Boat’. Looking to develop content marketing strategy? Need a partner for your video content?Did you know 65% of video content is consumed on mobile networks in India?
So how can your business take benefit from this rapid growth?
Brand storytelling enables a brand to motivate a potential consumer. Whether it is about your brand or benefits of your products or a new launch, watching a small video is always much more engaging.
You can use relevant social media and WhatsApp groups to share videos related to your product or service. Mobile-optimized videos reach the maximum number of clients and boost product sales as well as brand awareness. Remember it is not about posting in 100 platforms with 10 viewers. It is about postingon 10 relevant platforms with 1000 viewers. It is also about making sure that the content is reused. A long video can be divided into clips and clips can be used for ads.
There is no use of generating content which has no likeability. Hence close tracking and monitoring of content is necessary. Maintain a sheet of all the content you are generating and track weekly viewership. Regenerate content which is getting more attraction. If you are confused on, what should you measure other that the number of views and likes on a video then here is a simple list:
Tips to Optimize Video Content
Pro tip: Build calls to action — Make sure you have a funnel for follow up.
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